JTEX and almatar Sign a Strategic Agreement for Traveller Mobility

The JTEX almatar agreement is a strategic partnership with the Saudi travel booking app, signed at WTM Spotlight Riyadh 2026 that charts a new course for logistics services and traveller mobility. The agreement connects JTEX’s chauffeur-driven premium transportation capability with a travel platform that travellers already rely on to book their trips, so that the ground journey from airport to hotel to event venue becomes a connected part of the travel experience rather than a separate step the traveller arranges on arrival.

What does the JTEX almatar agreement cover?

The agreement was signed at the JTEX stand during the exhibition held in Riyadh from 8 to 10 September 2026 under the patronage of the Ministry of Tourism. In the company’s own words, JTEX and almatar are drawing new outlines for logistics services and traveller mobility through a strategic agreement at WTM Spotlight Riyadh. In practice, the focus is the ground segment of the journey: everything that happens from the arrivals gate onwards.

In that segment JTEX already operates a complete system of vehicles, chauffeurs and an operations team, while almatar holds the point of contact with the traveller from the moment a trip is planned. Bringing the two together makes it possible to offer chauffeur-driven premium ground transportation as an integrated service within the traveller’s journey, rather than something to search for after landing.

Why does the JTEX almatar agreement matter for travel planning?

almatar is a Saudi travel booking app used by travellers inside and outside the Kingdom to organise their trips. The significance of partnering with a platform of this kind is that it places JTEX at the early stage of the travel decision, when the traveller is choosing destination, dates and accommodation. That is precisely when planning ground transportation is most valuable, because it can be coordinated with the arrival time, the type of stay and the purpose of the visit, whether business, an event or tourism.

For JTEX, whose working motto is that precision is not an option but its standard, reaching the traveller before they reach the Kingdom means a better opportunity to plan the reception, allocate vehicles and set schedules, which translates directly into the quality of the experience at the arrivals gate.

How does the JTEX almatar agreement connect airport, hotel and event?

JTEX approaches the ground journey as a connected chain of three links, not as a series of separate rides:

1. Reception at the airport. Through the airport transportation service, the traveller is met on arrival by a premium vehicle with a professional chauffeur, with flight time and meeting point coordinated in advance. For those who need a higher level of reception, JTEX offers airport protocol services for VIPs and delegations.
2. Transfer to the hotel. The chauffeur takes the traveller to their accommodation, with arrival coordinated with the hotel or resort as part of the hotel and resort transportation service.
3. Movement to the event or meetings. Whether the traveller is a conference speaker, an exhibition visitor or a guest at an occasion, the JTEX operating system ensures on-time arrival through approved routes and fixed schedules.

The JTEX almatar agreement makes this chain plannable from the first link, because trip information is available from the moment of booking. That reduces the waiting and coordination gaps travellers typically experience after arrival.

Who benefits from the JTEX almatar agreement?

The value differs by beneficiary, but it converges on one point: a connected, predictable mobility experience.

• Individual travellers and executives gain chauffeur-driven premium ground transportation as part of their trip, without having to find an operator after landing or deal with several parties.
• Companies receiving visiting guests and staff benefit from a single channel for arranging arrivals, backed by JTEX’s experience in contracted, structured operations.
• Event and conference organisers find it easier to plan the movements of speakers and delegations arriving from outside Riyadh or from abroad, because ground transportation is built into the guest’s journey from the start.
• Hotels and resorts gain a transportation partner that knows when the guest is arriving and receives them at the standard a premium stay implies.

How does the JTEX almatar agreement fit with other WTM partnerships?

The almatar agreement was not the only one signed at the JTEX stand. Over the three days the company also signed partnership agreements with Yelo and with Bin Ghaith Travel & Tourism Co. The three complement one another: the travel booking platform represents the starting point, the national mobility network represents geographic reach, and the travel and tourism company represents the programmes a visitor follows inside the Kingdom. The full participation is documented on the JTEX at WTM Spotlight Riyadh page.

The agreement was covered by Al Yaum newspaper in its edition of 15 September 2026, alongside Sabq’s coverage of JTEX’s participation in the exhibition as a whole.

What comes next for the JTEX almatar agreement?

JTEX is working with its partners to turn the agreement into tangible services for travellers, while keeping the same delivery standard it applies in its operational contracts with government entities and major event organisers: fixed schedules, approved routes and an operations team on standby for the full duration of the service. Any further details on how travellers can access the service will be announced through both companies’ official channels.

Agreement signing and related WTM partnerships

Frequently asked questions

What is the purpose of the JTEX almatar agreement?

A strategic agreement focused on logistics services and traveller mobility, signed during WTM Spotlight Riyadh 2026 in Riyadh.

What is almatar?

almatar is a Saudi travel booking app that travellers use to organise their trips.

How does a traveller benefit from the agreement?

It allows chauffeur-driven premium ground transportation to be integrated into the journey from the planning stage, including airport reception, transfer to the hotel and movement to event venues.

Does the service include VIP reception at the airport?

JTEX provides airport protocol services for VIPs and delegations, which can be coordinated within the mobility chain according to each client’s needs.

When and where was the agreement signed?

At the JTEX stand during WTM Spotlight Riyadh 2026, held in Riyadh from 8 to 10 September 2026.

To book your airport reception or arrange transportation for guests arriving in the Kingdom, contact the JTEX team on WhatsApp or through the contact page, and the team will coordinate with you from arrival to departure.