JTEX at WTM Spotlight Riyadh 2026: Partnerships for Travel Mobility

JTEX took part in WTM Spotlight Riyadh 2026, the World Travel Market edition held in Riyadh from 8 to 10 September 2026 under the patronage of the Ministry of Tourism. From its stand, the JTEX business development team ran consultation sessions with clients and partners, and the company signed several agreements and memoranda of understanding, most notably with the Saudi travel app almatar, with Yelo and with Bin Ghaith Travel & Tourism Co., in the presence of Chairman Abdullah bin Mohammed Al-Qahtani and CEO Saud Al-Qahtani.

What is WTM Spotlight Riyadh 2026, and why did JTEX take part?

World Travel Market is one of the leading international platforms bringing together travel, tourism and hospitality companies and the decision-makers who shape the sector. The Riyadh Spotlight edition placed the Kingdom at the centre of that conversation, under the patronage of the Ministry of Tourism, with government bodies and local, regional and international companies looking for partnerships that serve the flow of visitors and travellers into Saudi Arabia.

For JTEX, attending was not a marketing exercise. It was a natural extension of its role as an operational transportation partner for major events. The exhibition gathers in one place event organisers, hotel operators, travel booking platforms and mobility companies, exactly the audiences that depend on a chauffeur-driven premium transportation system built on fixed schedules, approved routes and an operational team on standby for the full duration of a contract.

What did JTEX present at WTM Spotlight Riyadh?

The JTEX stand was designed as a direct meeting point between the business development team and corporate and institutional visitors. Over the three days, the team held consultation sessions tailored to each organisation’s needs, whether a hotel seeking a transportation solution for its guests, an event organiser planning the movements of delegations and speakers, or a travel platform wanting to add premium ground transportation to its travellers’ experience.

The sessions focused on the solutions JTEX delivers in the field every day:

• Delegation and VIP movements at conferences and exhibitions, including route planning, scheduling and the allocation of vehicles and chauffeurs.
• Hotel and resort transportation that connects a guest’s arrival at the airport with their stay and daily programme.
• Airport transportation with meet-and-greet and protocol services.
• A varied range of executive vehicles, VIP vans and buses to cover large-scale events across the Kingdom’s regions.

These sessions also allowed the JTEX team to hear market challenges first-hand, particularly around integrating ground transportation with the other components of a traveller’s journey. That feedback is reflected in the nature of the agreements signed.

Which agreements were signed at WTM Spotlight Riyadh?

The JTEX stand hosted the signing of several agreements and memoranda of understanding with companies operating in travel, mobility and tourism. Together they cover different stages of the visitor’s journey:

• almatar: a strategic agreement that charts a new course for logistics services and traveller mobility, making chauffeur-driven premium ground transportation part of the booking and travel experience.
• Yelo: a partnership agreement built on a shared vision of delivering integrated services that support mobility and help develop the experience of visitors and tourists in the Kingdom.
• Bin Ghaith Travel & Tourism Co.: a partnership agreement that extends JTEX’s vision of building high-quality partnerships and offering integrated solutions that enhance the travel and tourism experience in the Kingdom.

What these agreements have in common is that none of them adds a stand-alone service. Each connects JTEX’s operational capacity in premium transportation with the booking channels, mobility networks and tourism programmes through which visitors reach the Kingdom and move within it.

Who visited JTEX at WTM Spotlight Riyadh?

On the first day of WTM Spotlight Riyadh, Ageel Alshaibani, CEO of the Saudi Tourism Authority, visited the JTEX stand and was briefed on the company’s transportation solutions for events and travellers. The visit underlined the role of ground transportation operators within the national tourism ecosystem: the quality of the journey from airport to hotel to event venue is inseparable from the visitor’s overall impression of the Kingdom.

JTEX Chairman Abdullah bin Mohammed Al-Qahtani and CEO Saud Al-Qahtani also attended the exhibition, joining meetings with partners and the signing ceremonies. Their presence sent a clear signal that the partnerships concluded at WTM are a strategic priority for the company rather than an incidental activity.

How does WTM Spotlight Riyadh benefit JTEX clients?

The practical outcome of the participation can be seen on three levels that matter directly to event organisers and hotel operators:

1. Broader integration of the guest journey. When premium ground transportation becomes available through partner booking platforms and mobility networks, a hotel or event organiser can offer guests a connected experience from booking to departure.
2. Proven operational capacity at major events. JTEX draws on a track record that includes the AFC Awards 2025, the Spanish Super Cup 2025 and the Riyadh International Book Fair 2025, which reassures organisers that their partner can manage movements in a high-pressure environment.
3. One partner for multiple requirements. From receiving a delegation at the airport to daily speaker transfers and audience buses, the JTEX conference and event transportation service can cover the full chain through a fixed, scheduled and monitored operating system.

For hotels and resorts specifically, the agreements signed at WTM open the door to collaboration models in which the hotel becomes part of a wider network serving the traveller, rather than arranging transportation guest by guest.

Where can you see JTEX participation at WTM Spotlight Riyadh?

JTEX has documented the highlights of its participation, from the meetings at the stand to the signing ceremonies, on a dedicated page: JTEX at WTM Spotlight Riyadh. Sabq, the Saudi online newspaper, also covered the participation in a report on JTEX strengthening its presence at the World Travel Market with new agreements and partnerships. For a complete view of the solutions presented at the stand, the JTEX services page lists all eleven services the company provides.

WTM Spotlight Riyadh: stand and agreement photographs

Frequently asked questions

When and where was WTM Spotlight Riyadh 2026 held?

The exhibition was held in Riyadh from 8 to 10 September 2026 under the patronage of the Ministry of Tourism.

What did JTEX present at its stand?

The business development team held consultation sessions with clients and partners on transportation solutions for events, delegations, hotels and travellers, alongside the signing of several agreements and memoranda of understanding.

Which partners signed with JTEX at WTM Spotlight Riyadh?

JTEX signed a strategic agreement with the almatar travel app and partnership agreements with Yelo and Bin Ghaith Travel & Tourism Co.

Which officials visited the JTEX stand?

Ageel Alshaibani, CEO of the Saudi Tourism Authority, visited the stand on the first day of the exhibition.

How do hotels and event organisers benefit from these partnerships?

The partnerships connect chauffeur-driven premium ground transportation with booking channels and mobility networks, making it easier to offer guests a seamless experience from airport to hotel to event venue.

If you are planning an event or managing a hotel and would like to know how the JTEX transportation system can serve your guests, contact our team on WhatsApp or through the contact page to request a quote for your event transportation.